Objective
The primary focus of this project was to refresh the logo for an established brand after auditing the brand and analyzing competitor assets.
Solution
The updated logo for Sherwin-Williams refines the brand’s presence through the use of BW Publico Banner in a bold black weight, paired with tight tracking and a subtle modification to the stem of the “r” introduces a more tailored, elegant gesture. The project was extended by designing paint can labels as well as social media posts.
