DREW

DEVINE

Designing for visual impact and usability.

Dialexo

Dialect-Specific Language Learning App

App Design
Naming
Logo Design

Objective

Follow the full product design process — from user research and empathy mapping through to high fidelity screens — to identify a genuine gap in the app market to address. The process moves through defining a clear problem statement, establishing technical requirements and conducting competitive analysis to ensure a differentiated product.

Solution

Dialexo is a dialect-specific language learning app that trains travelers in the regional vocabulary, pronunciation, and grammar of their exact destination — rather than a generic, textbook version of the language. The solution centers on regional language model integration, a dialect comparison feature that surfaces differences across regions side by side, and a pronunciation coach that evaluates speech against native speakers from the target area.

Services

app design
naming
logo design

Personality

approachable, encouraging, engaging

Typefaces

Bricolage Grotesque, DM Sans

Completed

2025

Process

Problem Statement

Competitive Analysis

Empathy Map

Product Technolog Worksheet

Value Proposition

Crazy Eight Sketches

Wireflows

Wireframes

Branding

The Dialexo brand was designed to be friendly and approachable, while being distinct from industry competitors like Duolingo and Pimsleur.
Bricolage Grotesque
Choose your dialect
DM Sans
Self-pace dialectic conversation learning
HEX #CDEBE0
HEX #FFBC48
HEX #68DCDC

Intuitive UX Progression

Language and dialect selection screens are easily navigated, while the selected dialect is pinned to coursework for reference throughout each lesson.

See more work

Foraged

Editorial
Naming
Web Design

MozCon

Brand Design
Web Design